Channeltivity

Channeltivity is a comprehensive Partner Relationship Management (PRM) software tailored for technology companies, aimed at optimizing the management of channel programs. The platform supports the entire partner lifecycle, encompassing planning, recruitment, onboarding, activation, and ongoing management. It features three main functional areas: partner enablement, channel marketing, and channel sales.

Key Functionalities:

• Partner Recruitment: Streamlines the process of identifying and onboarding new partners.
• Training and Certification: Provides resources for partner education and skill development, ensuring that partners are effectively equipped to represent the brand.
• Deal Registration: Enables tracking of sales opportunities and ensures that partners are recognized for their contributions.
• Marketing Development Fund (MDF) Management: Facilitates the management of co-marketing funds to enhance partner marketing efforts.
• Resource Libraries: Offers a centralized repository for partners to access marketing materials and training resources.
• Email Marketing and Lead Distribution: Supports effective communication and lead sharing between the organization and its partners.

Channeltivity also emphasizes security and compliance, adhering to regulations such as GDPR and CCPA, which underlines its commitment to safeguarding customer data. The platform integrates seamlessly with popular tools like HubSpot and Salesforce, allowing for efficient data management and enhancing partner relationships.

Overall, Channeltivity provides a modular design that allows organizations to customize their software setup based on their specific needs, facilitating quick deployment and scalability as their programs grow.