CAKE Performance Marketing Software

CAKE is a powerful performance marketing software that provides comprehensive tools for affiliate marketing, lead generation, and multi-channel marketing. This software enables advertisers, publishers, and networks to optimize their marketing efforts by facilitating intelligent decision-making and maximizing campaign profitability.

Key functionalities of CAKE include:
- Affiliate Marketing Management: Manage and measure partner performance effectively, ensuring clear insights into productivity and profitability.
- Lead Distribution: Utilize advanced lead management and automated routing technology to enhance lead quality and optimize traffic sources.
- Multi-Channel Marketing: Collect first-party data, implement marketing attribution, and track campaign performance across various channels.
- Real-Time Reporting: Access customizable dashboards and reports that provide immediate insights into campaign effectiveness.
- Compliance and Security: Ensure data security and compliance with GDPR regulations, backed by a SOC 2 report.
- 24/7 Support: Receive continuous support and specialized services to enhance user experience and address any issues promptly.

CAKE's scalable infrastructure is hosted by AWS, ensuring high availability and performance. The platform is designed to cater to the unique needs of performance marketers, enhancing their ability to manage campaigns and partner payments efficiently.