Branding Compass

Branding Compass is a digital platform designed to assist small businesses in discovering, defining, and developing their unique brand identity. The application employs a step-by-step process where users respond to targeted questions about their business. This interactive format enables users to articulate their specific strengths, understand their customer demographics, and differentiate themselves from competitors.

Users can choose between two types of licenses: an Individual License for a one-time payment of $49, and an Agency License available for $49/month or $539/year. The service provides access to the Discovery Workbook and a personalized 20+ page Branding Compass report, featuring tailored recommendations regarding brand visuals and messaging.

Branding Compass emphasizes a human touch in its recommendations, relying on the expertise of branding professionals rather than AI-generated content. The platform is accessible and allows users to save their progress, making it suitable for those seeking an affordable DIY branding solution or professional design assistance. Unlimited reports can be requested as businesses evolve, ensuring ongoing support throughout the branding journey.

Testimonials from clients underscore the effectiveness of Branding Compass, highlighting the clarity and actionable insights provided to enhance their branding efforts.