Blockthrough

Blockthrough is a company dedicated to assisting digital publishers in reclaiming revenue that has been impacted by ad blockers. By focusing on user experience and effective ad management strategies, Blockthrough enables publishers to optimize their revenue streams. The platform offers a variety of solutions aimed at improving ad visibility and engaging users without compromising their experience.
Key functionalities of Blockthrough include:
- Revenue Recovery: Blockthrough employs advanced techniques to help publishers recover lost pageviews and ad revenue. Case studies highlight successful implementations, including how Venatus reclaimed 10 billion pageviews through Blockthrough's services.
- User Experience Optimization: The platform emphasizes the importance of user experience in digital publishing, advocating for better ad management practices that do not disrupt user engagement.
- Analytics and Reporting: Users have access to detailed analytics that help track revenue performance and user engagement metrics, facilitating informed decision-making.
Blockthrough’s resources include reports on ad blocking trends and insights into the impact of advertising practices on user experience. Additionally, the platform features blogs and case studies that provide valuable information on revenue optimization strategies for publishers.