AppsFlyer
AppsFlyer provides comprehensive mobile marketing analytics and measurement solutions, enabling businesses to optimize their marketing efforts and protect against fraud.
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Description
AppsFlyer is a leading mobile marketing analytics platform that offers a robust measurement suite designed for mobile, web, and CTV environments. The platform empowers businesses to regain visibility into customer journeys while adhering to privacy standards.
Key functionalities include:
- ROI Measurement: Understand your true return on investment from mobile marketing efforts.
- Creative Optimization: Use AI-driven insights to enhance creative performance and engage users effectively.
- Fraud Protection: Featuring Protect360, AppsFlyer safeguards marketing budgets by preventing mobile ad fraud.
- Audience Segmentation: Gain insights into user behavior and preferences, allowing for targeted marketing strategies.
AppsFlyer connects businesses with over 10,000 tech and media partners, facilitating collaboration in a privacy-centric manner. The platform also provides resources such as reports, webinars, and customer success stories to help users stay informed about the latest industry trends and best practices.
Features
Measurement Suite
A comprehensive suite that tracks and analyzes marketing performance across multiple platforms.
Marketing Analytics
Tools to measure and optimize marketing campaigns, providing insights into user engagement.
Fraud Protection
Protects marketing budgets from fraudulent activities through the Protect360 service.
Audience Segmentation
Allows businesses to segment their audience for targeted marketing campaigns.
Creative Optimization
Utilizes AI to enhance the effectiveness of marketing creatives.
Tags
Documentation & Support
- Documentation
- Support
- Updates
- Online Support