Amazon Ad Server

Amazon Ad Server is a comprehensive advertising platform that provides digital marketers with tools to manage, optimize, and analyze their advertising campaigns. This platform, formerly known as Sizmek, allows advertisers to create targeted campaigns that reach specific audiences across various digital channels.

Key Functionalities:
- Campaign Management: Users can efficiently manage multiple advertising campaigns from a single interface, allowing for streamlined operations and consistent monitoring of performance metrics.
- Audience Targeting: The platform offers advanced audience targeting capabilities, enabling advertisers to reach the most relevant demographics based on extensive data analysis.
- Performance Analytics: Amazon Ad Server provides detailed analytics reports that empower marketers to assess the effectiveness of their campaigns, helping in informed decision-making and strategy adjustments.

Amazon Ad Server collects certain data automatically, such as IP addresses and browser types, and utilizes cookies for various purposes, including tracking visits and enhancing user experience. The platform ensures compliance with privacy regulations, acting as both a data controller and processor. It does not identify users without their consent and emphasizes the importance of voluntary information sharing for personalization and tailored advertising experiences.

For more information on privacy practices, users can refer to the Privacy Policy.