Adsata

Adsata is an innovative online platform designed for conducting webcam eyetracking studies that are user-friendly, efficient, and scalable. The app enables users to measure perception, gather critical insights, and ultimately enhance user experience (UX) and conversion rates through informed, data-driven decisions.

Users can easily create studies and collect eyetracking data in real-time via participants' webcams. The platform includes various visualization tools, such as heatmaps, path plots, and fixation metrics, to analyze user behavior effectively. Adsata prioritizes the security of participant data and is fully GDPR compliant, ensuring that all data handling practices adhere to stringent privacy regulations.

The primary audience for Adsata includes UX designers, researchers, and marketers who seek objective, data-based feedback to refine their designs and marketing strategies. By using Adsata, users can achieve valuable insights without the need for expensive hardware or complex setups, making it accessible to a wider range of professionals.