AdRoll

AdRoll is a robust digital marketing platform designed to assist brands in managing, measuring, and optimizing their advertising campaigns across a full range of channels. The platform offers capabilities for retargeting, enabling brands to re-engage visitors who have previously interacted with their site, thus enhancing conversion opportunities. With a focus on brand awareness, AdRoll allows users to run campaigns that reach broader audiences through display ads, video ads, native ads, and social media ads.

AdRoll's audience segmentation features leverage first-party data to enable precise targeting, ensuring that marketing efforts are directed towards the most relevant consumers. The platform also supports marketing automation, streamlining campaign management while providing timely insights through its comprehensive analytics tools.

Integrations with popular eCommerce platforms such as Shopify and WooCommerce facilitate seamless marketing operations, allowing users to track performance and optimize campaigns in real-time. Additionally, AdRoll provides resources such as a knowledge center, a blog with actionable marketing insights, and tools like the Return On Ad Spend (ROAS) calculator to enhance users’ strategic planning. The platform caters to various industries, including e-commerce, finance, and hospitality, making it a versatile choice for marketers aiming to achieve their advertising goals effectively.