AdPage

AdPage provides a comprehensive solution for marketing agencies through its Server-Side Tagging service. This technology enhances conversion tracking, allowing for improved data accuracy and better performance in marketing campaigns.

Key functionalities of AdPage include:
- Server-Side Tagging: This feature helps agencies optimize their clients' conversion tracking by utilizing first-party data, which is crucial given the evolving privacy landscape and the phase-out of third-party cookies.
- DataLayer Integration: AdPage supports the implementation of DataLayers to enhance tracking capabilities and reporting accuracy.
- Webhook Support: The service includes webhook installations, making it easier to manage and transfer data across platforms.

AdPage's solution addresses the limitations of traditional tracking methods by offering enhanced site performance, improved return on ad spend (ROAS), and cookie recovery options. The platform is compatible with popular e-commerce platforms like Shopify, WooCommerce, and Magento.

The setup process for the Server-Side Tagging service is straightforward: agencies submit details for their first client, after which AdPage handles the installation and testing phases, ensuring robust tracking capabilities post-implementation. The service is designed to be easily integrated into existing marketing strategies and provides ongoing support to ensure optimal performance. With subscription plans starting at €49 per month, it offers a cost-effective solution for agencies looking to enhance their tracking and data management processes.