Admetrics

Admetrics

Admetrics is a data-driven marketing platform that helps e-commerce teams optimize their marketing strategies through advanced analytics and insights.

Location: Germany
Software Type: Web App

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Description

Admetrics is a comprehensive data-driven marketing tool specifically designed for e-commerce teams aiming to enhance their marketing performance through improved data quality and insights.
The platform provides a variety of functionalities including:
- Business Intelligence: Offers customizable dashboards that unify data from various sources, facilitating better decision-making and budget allocation.
- Marketing Mix Modeling: Empowers teams to analyze the effectiveness of their marketing strategies, allowing for better resource allocation.
- Tracking and Attribution: Delivers precise tracking of customer journeys and attribution of marketing efforts, helping teams understand the impact of their campaigns.
- Experimentation: Supports A/B testing and other experimental designs to evaluate marketing strategies effectively.
- Data Activation: Enables users to leverage their data for actionable insights, enhancing overall marketing effectiveness.
Admetrics supports over 50 integrations with various shops and marketplaces, ensuring compliance with privacy regulations while providing real-time data updates. This helps teams to analyze customer behavior, improve ad performance, and make faster, data-driven decisions.

Features

Business Intelligence

Customizable dashboards that unify data from multiple sources, aiding in informed decision-making.

Attribution Tracking

Tracks customer journeys and accurately attributes marketing efforts to understand their effectiveness.

Marketing Mix Modeling

Analyzes the impact of different marketing strategies to enhance budget allocation and performance.

Data Activation

Leverages collected data for actionable insights, improving marketing strategies.

Experimentation Tools

Facilitates A/B testing and other experimental designs to evaluate marketing strategies.

Tags

marketinganalyticse-commercedata-drivenattribution

Documentation & Support

  • Documentation
  • Support
  • Updates
  • Online Support