ACTO

ACTO is an AI-powered platform tailored for the Life Sciences industry, specifically designed to enhance the performance and effectiveness of field representatives. By leveraging state-of-the-art AI technology, ACTO transforms field reps into 'Masters of the Message', enabling them to effectively engage with healthcare professionals (HCPs) and deliver consistent brand messaging.
The platform includes the following key features:

- AI-Powered Voice-Enabled Search: Field reps can easily access MRL-approved content, ensuring they have the right information at their fingertips.
- Control of Brand Messaging: ACTO provides tools that help manage and control the delivery of brand messages, maintaining consistency across communications.
- Analytics and Metrics: The platform offers insights into field interactions, allowing leaders to measure and analyze the effectiveness of their teams.

ACTO addresses several core challenges in the Life Sciences sector, notably those related to sales and commercial excellence, marketing, medical affairs, and continuous learning and development. The emphasis on facilitating face-to-face interactions with HCPs ensures that representatives can effectively convey critical information, enhancing their engagement and the impact of their efforts.

With the recent $10 million investment in AI, ACTO remains committed to evolving its capabilities and addressing the unmet needs within the industry.